What is the Purpose of a Music Video?

The main purpose of a music video is to promote, advertise, entertain and create a lasting impression in the viewer's mind. This works hand in hand with promotion and the more entertaining the music video is, the more exposure the video will get from the public.

Music videos are created to promote the song created by the artist and to advertise the music to people, it also helps the artist gain interest from the public. Music videos are primarily made and used as a marketing device intended to promote the sale of music recordings.