Jake Nava is an English music video and film director, born in North London. He placed fifth in Entertainment Weekly's "Top 10 Music Video Directors" list for 2011, with videos for Adele's "Someone Like You" and Kanye West's "Monster". He is also widely known for his collaborations with Beyoncé, including the videos for "Crazy in Love" and "Single Ladies" Single Ladies was listed by The Times at third position in "The 25 Most Influential Music Videos of All Time", It is charted as the 3rd most downloaded video and won "Video of the Year" at the MTV Video Music Award, MTV Europe Music Awards, and BET Awards.http://en.wikipedia.org/wiki/Jake_Nava
Usual style:
- Black and white
- Close up of the artist
One video he did was 'Someone Like You' by Adele
The video begins with a shot of a road in Paris and Adele is seen walking on it alone. She continues to walk and starts singing the song with a sad look as the camera makes circles and shots more locations in Paris including the Eiffel Tower. During the second chorus, Adele stops singing and pauses on the Pont Alexandre III to look over the River Seine. She continues walking alone through the streets during the bridge before finally entering a building in which she sees her ex-lover. After seeing her, he starts to walk away and several shots of Adele looking at him follow. I really like this music video because it is a very simple but effective concept.
http://en.wikipedia.org/wiki/Someone_like_You_(Adele_song)#Music_video
Another one is 'If I Were A Boy' by Beyoncé
The video begins with Knowles and her 'husband' saying a few words, including "intimacy", "honesty", and "commitment", and then saying the words "you", "me", and "us" together. When the action starts, Knowles is seen working as a police officer. Her husband is very supportive. He makes her breakfast, spends time at work looking for a present for her and forgoes socializing with attractive coworkers so he can be available when his wife arrives home. However, Knowles is not thinking about him at all. Instead, she spends her free time with other officers, particularly her male partner, whom she seems enamored with. Her husband calls her, but she ignores the phone. Later, when her husband gives her earrings, she puts them on to go dancing with her partner at a party. Her husband is upset when he sees them, and when he confronts her about this, she acts like he is making a big deal out of nothing. "When you act like that, I don't think you realize how it makes me look or feel", he tells her. Knowles then asks him in a condescending tone, "Why are you so jealous? It's not like I'm sleeping with the guy." Then the story reverses, and Knowles starts to cry. Her husband's situation is actually her experience—he is a police officer who takes his supportive wife for granted.
http://en.wikipedia.org/wiki/If_I_Were_a_Boy#Synopsis
A third music video is 'Single Ladies (Put A Ring On It) by Beyoncé
The video features Beyoncé and her two companions dancing inside an infinity cove, which alternates between black and white and places the focus on the complex choreography. Throughout the video the women click their heels and shake their hips and legs. However, the main intention is to attract the viewers' attention toward their hands and ring fingers as they do the hand-twirl move.
http://en.wikipedia.org/wiki/Single_Ladies_(Put_a_Ring_on_It)#Synopsis
A final example of one of Nava's music videos is 'My Prerogative' by Britney Spears
The music video begins with Spears driving a Porsche at high speed in the Hollywood Hills. She crashes through a fence and lands into a pool inside a manor where a party is taking place. She emerges from the water and crawls in top of the car to sing the first verse. After she leaves the pool, she enters the manor and passes couples making out around her. She appears in a stainless steel kitchen, where a maid cuts the straps of her black wet dress. In the next scene, she walks into a study in which her husband at the time, is smoking and watching a black-and-white video of Spears on a projection screen. She then entered a dressing room with mirrors, wearing lingerie, high heels, stockings and a short fur jacket. She proceeds to a bedroom, in which a black dress is laid out on the comforter. She puts on the new dress and the camera cuts to the party outside where people gathered waiting. During the song's bridge, it is revealed that the party is actually Spears's wedding, as she starts walking towards the aisle and her husband waits next to a priest. The video ends with a shot of the black-and-white video and Spears looking into the camera.
http://en.wikipedia.org/wiki/My_Prerogative#Britney_Spears_version
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