Digipack Research- Taylor Swift

Taylor Swift- '1989' Album Booklet

Taylor Swift's digipack has a vintage, polaroid theme to it, so every page has a polaroid picture on it and different pastel colours are used on each page, with a neon title. The fact that the whole vintage theme relates to the title of the album means that it isn't just randomly chosen, it has been carefully thought about. Having this consistency of the polaroid photos makes it seem more attractive and more memorable to the consumers. There is also a clear focus on the artist, allowing the audience to build a connection to the but unlike some digipacks she isn't particularly sexualised because that isn't what her image is about, her image is about having fun and being a strong, independent woman. The vintage look is very original because it is quite personal as these are mostly photos she has taken over the time she has made this album and this hasn't been done before.

Taylor Swift's website: